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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Stuart Turner
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Time for a Change...
After serving downtown Raleigh from the same location for 50 years, Turner Printing Services is closing the store and joining forces with Joe & Susie Phillips and their son Drew at International Minute Press. Their shop is located at 1824 Garner Station Blvd.
Raleigh, NC 27603. Phone 919.733.1103 It is my intention to transition you, my loyal customers, to their shop where they can better serve you in their state of the art printing facility. I will be available to help facilitate the transition in order to make it as seamless as possible. I would like to thank all of you who have helped support my business in the past and look forward to working with you in the future. I can still be reached via email, ink@turnerprinting.com or by phone, 919.828.0536.
For quotes please go to www.minutepress.biz or call 919.733.1103
Again, Thank You for your support. It's been a pleasure.
Stuart Turner
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Idea
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Try Word Lists for Advertising “Gold”
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MINE FOR ADVERTISING GOLD
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You rack your brain. You try to force yourself to be creative, but the juices just aren’t flowing. Here’s a three-step tactic that will help you get the goods.
Great ideas don’t typically pop into your head. “They will most likely come in bits and pieces, such as in a word list, that comes together at the most unlikely of times and places.” The exercise below helps your brain spew out creative ideas when you need them. Here’s how to do it.
Step 1: Brainstorm
Start by forming a “Fact Column One” to list the facts about your product or service. For example, what are three facts about an orange?
Fact Column One:
Step 2: Describe
Next, you’ll build “Fact Column Two” and use descriptive or visual words to “represent the product/service fact used in column one.” This column helps bring out newer ideas that you might not have thought of previously.
Fact Column Two:
- Sunshine
- Navel
- Face Contortion
Step 3: Combine
Your last fact column is where you combine the two lists to help form an ad. Try to use the essential list of the five W’s: Who, What, When, Where, Why, and, of course, How. Use a combination of words to create a visual or verbal scene.
Fact Column Three:
- HOT, HOT, HOT, TASTE.
- Show a human navel, talk about connection to Mother Earth.
- Show varied people’s reactions to their first bite of an orange.
Putting it all Together
Now you can put it all together to make a unique experience. Align your words across the page, so they go together. Here’s where your ad will begin to take shape and become something you hadn’t thought of using both sides of your brain.
- Orange + Sunshine + HOT, HOT, HOT, TASTE
- Round + Navel + Show a human navel or connection to Mother Earth.
- Sour + Face Contortion + Show varied people’s reactions to their first bite of an orange.
Writing ads in this way forces both parts of the brain to work together. Shoot for a word list of about 20 to 25 words and visual representations to develop an ad that hasn’t been thought of yet. By using one or two words, you learn to focus on the point you are trying to make or the solution you are trying to provide.
We are a part of your team when you need high-quality advertising and marketing products printed. Stay in touch to stay on top of the latest printing techniques. Connect with us today!
See more great ideas like this!
Click here to visit the Turner Printing Services, Inc. - Ideas Collection.
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MARKETING
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The Benefits of Cobranding
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MERGE MARKETING EFFORTS AND SAVE MONEY
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Cobranding is a strategic marketing partnership that joins two or more brands that complement or enhance each other’s products and/or services. Cobranding not only expands brand awareness and boosts sales but also merges marketing efforts and saves money.
For example, if you’re interested in creating an expansive direct mail campaign or purchasing branded promotional items, cobranding with a partner is a great way to split the costs and expand your marketing reach.
Cobranding also enables businesses to enhance their brand and establish credibility. It allows each company to highlight and reflect on each other’s assets and strengthen its position in the market.
Brand partnerships do not have to be in the same industry. Many strategic partnerships include a like-minded company in a different market, which allows both companies to reach a new audience of potential customers.
If you’d like to see examples of cobranded marketing pieces, give us a call or stop by today!
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PRODUCT
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Birthday Campaigns
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BUILD TRUST AND LOYALTY TO A BRAND
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Birthday direct mail marketing campaigns are a creative tool for client nurturing. Not only can a birthday campaign help build trust and loyalty to a brand, but it shows that a brand cares about its customers.
The goal of birthday marketing campaigns is to strengthen customer relationships, not to show an immediate boost in sales. It is an excellent opportunity to thank customers for their business and wish them well on their special day.
Some examples of birthday marketing gifts could include a “We hope you have a great birthday! Enjoy 25% off your favorite item,” or “We’re thinking of you on your big day! Treat yourself to $10 off any purchase.”
If you need ideas for creating the perfect birthday postcard, folded card, coupon, or statement stuffer, we’d love to help! Contact us today.
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TECH
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Declutter Auto-Replies
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FILTER OUT OF OFFICE REPLIES FROM YOUR INBOX
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If you frequently send mail merges or emails to a large group of people from Microsoft Outlook, here’s a tip to easily filter out-of-office replies from your inbox. To automate this process, all you need to do is set up a rule.
- In Outlook, open an out-of-office reply.
- Go to File/Rules and Alerts. Create Rule. Check “Subject contains” and type in “Automatic reply.”
- Then choose or create a destination folder. If you create a new folder, name it something relevant, such as “Auto Replies.” Then click OK to save your new rule.
This will automatically filter auto-reply emails to your separate Auto Replies folder, so they will no longer clutter your inbox.
You can also use rules to filter emails from a specific person into a folder. For example, this is an easy way to filter all emails from your assistant or coworker into a convenient folder.
If you’d like tips to save you time on your next printing project, our team can help! We look forward to hearing from you.
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Turner Printing Services, Inc., visit
turnerprinting.com.
Copyright © 2022 - 2024
Turner Printing Services, Inc., 216 S. Wilmington Street, Raleigh, North Carolina 27601 919-828-0536
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